For information, please contact:
Events & Corporate Education Coordinator
Mitchell Technical Institute
MTI Campus Center
1800 E. Spruce St.
Mitchell SD 57301
|AOS||261||Social Media Marketing||3 credits|
This course is designed to help students understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on what’s really going on in digital/social/mobile marketing in order to begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.
|AOS||263||Online Reputation Managment||3 credits|
In this course, students will take on the role of a communications manager for a fictional organization, making key decisions that will affect its online reputation. Topics covered will include building a robust and sustainable online reputation; the benefits of a strong participatory culture; managing social media issues based on real-life examples; and techniques for managing a crisis and responding appropriately across multiple platforms.